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Unveiling Entrepreneurship Myths: Insights from My Startup Journey Nine Years Ago


Embarking on a nine-year journey in the world of business has been an enlightening experience. Through the ups and downs, successes and failures, I've come to realize that many popular beliefs in the business world are nothing more than myths. In this article, I'll share my insights on three persistent myths and how they shaped my entrepreneurial path.


  1. Motivation vs. Consistency: The Myth of Doing What You Love

One of the most common pieces of advice we hear is to "do what you love, and you'll never work a day in your life."

While it's true that passion will fuel your initial drive, success goes beyond mere motivation. Motivation is fleeting and often unreliable. What truly drives achievement is consistency and competency.


We're often fed this myth, leading the younger generation to rely on what feels good and give up when the going gets tough. The real question is whether we can self-motivate when needed, face uncomfortable feelings, and push through tiredness. It's crucial to teach the value of persistence alongside motivation and not use quick distractions, like handing a tablet to a crying child, as the solution.


Allow me to illustrate with a personal story. In the early days of my startup, I was fueled by sheer motivation. But when obstacles emerged and the unglamorous side unfolded, motivation alone couldn't sustain me. It was the consistent effort, the ability to weather setbacks, and the unwavering commitment to my goals that propelled me forward.


  1. The Extrovert Leader Myth

There's a misconception that extroverts make the best leaders. However, leadership takes many forms, and it's not limited to those who are talkative and outgoing. The introspective, quiet, and non-small talkers have their unique strengths. They often excel in thinking, observing, and leading by example rather than a deluge of words.

In my journey, I've come to appreciate these traits more. They provide the space needed to focus on what truly matters and avoid endless meetings that could be streamlined through clearly defined emails. Effective leadership is about actions, not just words.


In the words of Sheryl Sandberg, a prominent figure in the business world, 'Leadership is not bullying and leadership is not aggression. Leadership is the expectation that you can use your voice for good. That you can make the world a better place.' This perspective challenges the myth that effective leadership must be extroverted and assertive in an 'aggressive' form. Sandberg's insight reminds us that leadership comes in various forms, including those who use their voices for positive change and aim to create a better situation, irrespective of their personality type.


  1. The Aesthetics Myth: It's More Than Skin Deep

The saying, "Don't judge a book by its cover," is not entirely accurate in the business world.

While product quality is paramount,

aesthetics matter significantly. Your product's packaging, the look of your office space, and your brand identity are crucial elements of success.


A visually appealing and innovative environment can aid your HR manager in recruiting top talent. It's often the first impression that a new client or customer will have of your business. The branding, premises, and overall aesthetic are your business's non-verbal communication.

They convey professionalism, attention to detail, and commitment to quality.


My nine-year journey in business has taught me to question conventional wisdom and challenge the myths that often guide our decisions. Success isn't solely about motivation; it's about consistency and resilience. Leadership comes in various forms, and introverts have their unique strengths. Finally, aesthetics play a crucial role in creating a positive first impression and building a strong brand identity.

As we navigate the business world, let's remember that it's essential to critically examine these myths and embrace a more holistic and nuanced approach to achieve our goals and aspirations.

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